2024 Spring > UGRD > mkt > mkt 407
Services Marketing
Course #: mkt 407
Description:
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.
Pre Requisites:
Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 9531 | - |
Kunz,Werner Hermann | On-line course | |
|
Session:
Regular
Class Dates:
01/22/2024 - 05/08/2024
Capacity:
35
Enrolled:
34
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
Course Attributes:
Non-degree exclude from list
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